Home is where people relax after work. Home is how people build wealth. Home is where people raise families, where they send kids off to kindergarten and college.  It’s no surprise that owning a home has defined the American Dream for decades.

The dream extends beyond just buying a house to owning the right home–a home customized to build wealth and reflect the owner’s tastes. This broader vision explains why Americans spend over $300 billion on home improvement every year.

Unfortunately, millions of people lack the tools to make smart financial decisions during remodels. Consequences can be disastrous: too much debt, costly delays, and even foreclosure. This status quo is unacceptable in the 21st century.